What are the key areas for utilizing keywords to optimize webpage ranking?

Keywords are the backbone of Search Engine Optimization (SEO), and their strategic use is vital in achieving high rankings on search engine result pages (SERPs). When used effectively, keywords help search engines understand the relevance of your content to user queries. To optimize webpage ranking, you need to focus on specific key areas where keywords play a crucial role. In this blog, we'll explore these key areas and provide insights into how you can use keywords to enhance your website's visibility. 1. Keyword Research Keyword research is the first and foundational step in optimizing webpage ranking. This method involves identifying the keywords and phrases your target audience is exploring for. You can operate tools like Google Keyword Planner, SEMrush, or Ahrefs to discover relevant keywords. Consider the following elements when conducting keyword analysis: Relevance to your content and industry. Search volume (how often the keyword is searched for). Keyword competitio...